I’m not an elite runner. I run 3-4 times a week, usually 5-7km, because it stops my mind working overdrive. I’ve spent a lot of money trying to find running shorts that don’t ride up (or roll down!) dig in or make the inside of my thighs feel like sandpaper. And I'll be honest when I say I've found some shorts that come close, but there is always a compromise. Sometimes they have all the pockets, but are made with virgin fabrics. Or they have the right level of compression but they don't have the rubber grippers. Don't get me started on how double layered shorts fit on those of us larger than a size 10! None of them have everything and that's why I still think there is room for improvement so I set about making them instead.

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These shorts are being designed by someone who would wear them, on a body shape big brands usually ignore or they certainly don't include pictures of us!​ You've found this brand at a time where I am building, designing, creating, sourcing, sampling and I'm bringing you along with me. Every hurdle I surmount (or not) you'll be with me every step of the way.

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If someone asked me what success looks like for my brand, it would be showing that doing things 'the right way' can be possible. You can source fabrics sustainably, you can manufacture them close to home, you don't have to use virgin polyesters just because it is the cheapest way to do it. I'm navigating this as someone completely new to the industry, so it isn't perfect yet.​ But I am transparent.

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My socks, for example, are made out of OEKO-TEX certified products that have been independently tested for over 1,000 harmful substances, ensuring they are safe for human health.  But they are not made using recycled fabrics yet. The ear-warmer headbands - those are made with 100% recycled polyester with a lining designed for warmth in cooler weather, but there are fabrics I would prefer to use (such as a Merino wool blend) which would be even warmer and made from natural fibres. 

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I don't claim to have all the answers or everything perfected, but I'm learning and I am committed to getting it right. Your feedback is welcomed openly and honestly.

 

I'm proper pleased you’re OUT Running with me!

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Sophie